01 · Signal-to-Opportunity Engine
Operating with manual steps
Most outbound prospecting starts with a list rather than a timely, credible reason to reach out.
Competitor activity, hiring, industry developments, and trade shows create a timely reason to look.
Poor-fit companies are discarded. They do not continue into outreach.
Poor-fit company
A poor fit leaves the path here.
An existing opportunity is routed to its owner instead of opened again.
Existing opportunity
Existing opportunities go to the owner.
Qualification uses the situation, not a generic profile.
The system looks for a credible way in before recommending an approach.
Introduction, contextual outreach, or stop — depending on the evidence.
Credible warm connection
A credible warm connection is recommended as an introduction.
No warm connection, credible context
Contextual outreach can be considered when the context is credible and no warm path exists.
Insufficient evidence
Thin evidence means more research, or a stop. It does not become outreach by default.
A person reviews the approach before outreach is prepared.
Outreach is prepared after review. Sending stays with a person.